The ‘Days of Holly Shopping’ kicks off on Small Business Saturday

FORT WAYNE, Ind. (ADAMS) – You can “shop small” all holiday season long during the Days of Holly Shopping in downtown Fort Wayne.

This nearly month-long event kicks off on Small Business Saturday, November 26, and runs through Saturday, December 17, enhancing the shopping experience and maximizing support for community businesses.

Shop your favorite local boutiques within the downtown district or surrounding business corridors by visiting their brick-and-mortar in person or online. Participating locations will offer discounted retail specials and provide plenty of festive cheer to celebrate the holiday season.

The Downtown Improvement District released the following:

On Saturday, November 26, shoppers can engage with various holiday characters at Promenade Park, including Santa, Buddy the Elf, princesses, and The Grinch. Fort Wayne Youtheatre will perform scenes from Frozen Jr., and Flow Down Hula Hoopers will provide entertainment suitable for people of all ages, located on The Landing. All this holiday cheer is free, open to the public, and available for one day only.

New this year is the Social Media Challenge + Giveaway for those choosing to Shop Small. Shoppers will post a photo of themselves with their shopping bag at a participating retail location on Facebook or Instagram, tag @DowntownFortWayne and use #DaysofHollyShopping to enter for a chance to win $250 in weekly gift card giveaways! After December 17, one lucky shopper will win a grand prize of $1,000 in local Downtown gift cards! Shoppers receive one drawing entry per social media post.

Citilink will offer Free Fare Saturdays during the Days of Holly Shopping on Saturday, December 3, 10, and 17. Fares will be free on all services, including fixed route buses, FlexLink, MedLink, and Access services. For more information and real-time bus information, please go to

Street parking is free on Saturdays. For more parking information, check out the Downtown Public Parking map or text “PARK” to 46862.

Local businesses are at the heart of a thriving and growing community, so please continue to support them by shopping small all holiday season long!

For more information, a list of shopping specials and a digital map, please go to